Why Do Integrators Choose Certain Vendors? The Hidden Drivers Behind Portfolio Decisions
When browsing the partner pages of large system integrators, the logos might look like a simple collection of technology brands. In truth, every vendor partnership is shaped by a complex set of forces: customer demands, technical expertise, vendor programs, and the broader market outlook. Customer demand often comes first. In many RFPs today, end users […]
The Customer’s Choice: Who Wins a Place in 2025/26 Security & Networking Deals
Procurement is no longer a neutral technology checklist. Enterprises don’t just write “a firewall” or “a new WLAN” into their RFPs anymore. Increasingly, they name the vendors they trust—and that is shifting the balance of power in the market. Cisco remains the anchor in the campus space. According to the latest IDC data, the company […]
Who Really Dominates? Network and Security Vendors in the Integrator Spotlight
The market is reshuffling. Yet one thing remains remarkably stable: Cisco is far from losing relevance. In fact, it continues to be one of the most frequently chosen vendors in integrator portfolios worldwide. According to IDC, Cisco held a 34.8% market share in Ethernet switching in Q2 2024, making it by far the largest player […]